How Much Should a Small Business Spend on Cybersecurity?
There’s no magic percentage that answers “how much should we spend on cybersecurity?” — and anyone who gives you one without knowing your business is guessing. But that doesn’t mean you’re stuck. Here’s a practical way to set a security budget you can actually defend.
Why “a percentage of IT spend” isn’t enough
A common rule of thumb is to spend some portion of your IT budget on security. It’s a useful starting reference, but it has a flaw: it ties your security budget to your IT budget rather than to your actual risk. A business handling sensitive customer data needs more protection than its IT spend alone would suggest.
Start with risk, not a number
Instead of starting with a percentage, start with two questions:
- What would it cost us to be down? Estimate a day — or a week — without your core systems: lost revenue, idle staff, missed commitments.
- What are we protecting? Customer records, payment data, intellectual property, regulated personal information. The more sensitive the data, the higher the stakes.
Those answers turn an abstract question into a concrete one: how much is it worth to avoid that outcome?
Spend on the fundamentals first
The good news for smaller businesses: most of the protection comes from a relatively small set of essentials. Fund these before anything fancy:
- Identity and access — multi-factor authentication everywhere, and strong password practices.
- Backups — tested, recent, and kept offline or immutable so ransomware can’t reach them.
- Endpoint protection — modern detection on every laptop and server.
- Monitoring — someone or something actually watching for trouble, around the clock.
- People — regular, realistic security awareness training.
These give the highest return per dollar. Advanced tooling matters later — but it’s wasted money if the basics aren’t solid.
The cost of underspending
Underspending rarely shows up as a line item — it shows up as an incident. A single ransomware attack or serious breach can cost a small business more than several years of a sensible security budget, between downtime, recovery, lost customers, and regulatory fallout. Security spending is best understood as risk reduction, not overhead.
A simple approach
For most small and mid-sized businesses, the practical path is:
- Cover the fundamentals above — treat them as non-negotiable.
- Decide whether to build that in-house or partner with a managed provider. For most SMBs, partnering is more cost-effective — see our breakdown of managed security costs.
- Revisit the budget yearly, or whenever the business changes meaningfully.
If you’d like help working out where your money is best spent, get in touch — we’ll give you an honest, prioritized view of your risks.